A new event sponsor gave us the chance to do a complete overhaul of the NZ Polo Open magazine. With Land Rover extending their worldwide association with polo at the highest level here in NZ, we secured the services of the former Fashion Quarterly editor Fiona Hawtin who brought her considerable fashion & luxury experience to produce a completely re-imagined magazine. A complete redesign, extended fashion features, interesting features and invaluable advice on what to expect on the day meant we were able to secure a number of high profile advertisers who took advantage of the opportunity to reach an elite, affluent and targeted audience in the perfect environment. With 70,000 copies distributed via the NZ Herald two weeks prior to the event we ensured the NZ Polo Open maximised their exposure and ticket sales and exposed a wider audience to the 'sport of kings'.